In a field dominated primarily by angry, partisan men, anchor Campbell Brown attempts to hold her own against her competition on her daily political show on CNN. Brown strives to promote bipartisan views of new reports despite the relentless intensity of ratings competition, as she explained to the audience filling the Quick Center at Fairfield University last night.
Because of the immense shifts in the appearance and delivery of news in today’s world, Campbell was quickly forced to learn the difference between realistic, essential news and biased, less important stories.
“Sometimes we live in this bubble in our studio that’s detached from the outside world,” she said. “Cable news has the attention span of a gnat. It is constant, and it is relentless.” As a result, she explained, there are some weeks of hard-hitting news stories, while others are filled with less meaningful, fluff pieces.
This dynamic creates a constant challenge for Brown. She is under pressure on a daily basis to produce high-quality, unbiased news reporting in a world full of partisan, argumentative reporting.
“I’m not partisan,” she said, “but I do know the truth when I see it.” Her CNN show, Campbell Brown, strives to provide viewers with equally represented opinions from both sides of any political issue. This approach is drastically different from those of Brown’s competition – the other political discussion shows on both cable and broadcast networks.
“I just want to stop the charade and respect the intelligence of my audience,” Brown explains. “I do think CNN is the last man standing in the world when it comes to bipartisan coverage. I do believe there is still a place for good journalism without a partisan perspective.”
Despite her dedication to fairness and truth in reporting, Brown acknowledges that a significant factor of her show is dedicated to topics other than what she would prefer to air.
“At the end of the day, it’s about ratings,” she said. “That’s how I know whether I get to keep my job or not.” Though many elements of her show focus on topics and speakers that she know will garner her positive ratings, Brown is careful not to let the competition mask the truth in politics. She noted that although it makes for better ratings, all of the arguing of talking heads on camera simply creates “noise”, preventing viewers from listening and actually comprehending the ideas presented. Her show works to eliminate the noise in exchange for more honest, open dialogues with a variety of experts, even if it means sacrificing a few ratings points.
Ever since entering the world of journalism, Brown has been optimistic. When she first began reporting, she believed that her accounts of stories would have a great impact on the political pundits of Washington, DC, in addition to important figures around the country.
Even from a young age, Campbell said, she knew she was destined to become involved in the world of politics. Not only was her family very involved in political interest and activism, but her home state of Louisiana was very expressive in many political debates. When she decided to enter the world of communications, especially television journalism, she was following her “passion – not a love of journalism as much as a love of politics.”
“I wanted to try and find a way to hold politicians accountable,” she recalled. “It seemed like a noble calling – you could affect change and hold government accountable.” Now she realizes, however, that her cause may no longer be quite so noble.
“The business has changed quite a lot,” she acknowledged. “Technology is just changing so rapidly – I don’t think [journalism] is going to look like what it looks like now in the future.”
Last night’s forum was a change from the usual Open VISIONS fare; despite the variety of audience members, viewers of the presentation said they felt she was able to connect to the audience in a way that many other speakers cannot.
“A lot of people can relate to her, and she really connected with the audience,” said Peter Caty, a junior at Fairfield University.
Sophomore Tyler Wosleger agreed. He explained, “The jokes in her speech related to everyday life and put the listeners more at ease, helping the audience to really connect to her speech.”
Brown’s presentation at Fairfield University was an informative session, yet also allowed the audience a more personal glimpse into the life of the anchor off-camera. Her candid answers during the forum portion of the presentation were spontaneous and gave her more opportunities to reveal her feelings on different political topics and media industry standards.